Tracking before traffic: the analytics setup to do first
Spending on ads before your tracking works is like driving with the windscreen painted over.
TeamW2S Growth Marketer · 6 min read
Define the one number
Pick the conversion that matters: a sale, a booking or a qualified lead. Everything else is a supporting metric.
Set up events properly
GA4 events for key actions, consistent naming and a tag manager so marketing can move without a developer.
Connect the ad platforms
Feed conversions back to Google and Meta so their algorithms optimise for real outcomes.
Build one honest dashboard
One page, few numbers, updated automatically. If nobody looks at it, it is too complicated.
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