RDK Landscaping
RDK LandscapingService Businesses · 5 min read
From word of mouth to a steady stream of qualified enquiries
RDK Landscaping designs and builds gardens. Their work was excellent and their reputation strong, but almost all new business came through referrals.
The old website was slow, hard to update and ranked for almost nothing. Enquiries arrived by phone with no way to know where they came from.
Build a predictable pipeline of qualified local enquiries, and know which channels produced them.
StrategistGrowth MarketerProduct DesignerLead DeveloperSEO Specialist
Strategy
- Keyword and competitor research
- Service and location page plan
- Tracking plan
Design
- Service-led site structure
- Two-step quote form
- Project gallery
Development
- Fast WordPress build
- Schema markup
- Call and form tracking
Growth
- Google Business optimisation
- Search campaigns
- Review generation flow
Started with 2 specialists in discovery, grew to 4 at launch, then settled into a 2-person growth crew.
2 people
Discovery
3 people
Build
4 people
Launch
2 people
Growth
3.2×qualified enquiries
12organic traffic change
$15 - 25cost per lead reduced
WordPressGoogle AdsSearch ConsoleTag Manager
"Add a client quote here once approved."