---
title: "From word of mouth to a steady stream of qualified enquiries"
description: "RDK Landscaping designs and builds gardens. Their work was excellent and their reputation strong, but almost all new business came through referrals."
url: https://teamw2s.com/en-au/resources/case-studies/rdk-landscaping/
language: en-au
site: "teamW2S"
updated: 2026-10-01T12:40:23+00:00
---

# From word of mouth to a steady stream of qualified enquiries

> RDK Landscaping designs and builds gardens. Their work was excellent and their reputation strong, but almost all new business came through referrals.

**3.2×** qualified enquiries · [RDK Landscaping](https://teamw2s.com/en-au/work/rdk-landscaping.md)

## Client overview

RDK Landscaping designs and builds gardens. Their work was excellent and their reputation strong, but almost all new business came through referrals.

## Challenge

The old website was slow, hard to update and ranked for almost nothing. Enquiries arrived by phone with no way to know where they came from.

## Objective

Build a predictable pipeline of qualified local enquiries, and know which channels produced them.

## What we did

### Strategy

- Keyword and competitor research
- Service and location page plan
- Tracking plan

### Design

- Service-led site structure
- Two-step quote form
- Project gallery

### Development

- Fast WordPress build
- Schema markup
- Call and form tracking

### Growth

- Google Business optimisation
- Search campaigns
- Review generation flow

## Elastic team in action

Started with 2 specialists in discovery, grew to 4 at launch, then settled into a 2-person growth crew.

- Discovery: Strategist, Growth Marketer
- Build: Product Designer, Lead Developer, SEO Specialist
- Launch: Product Designer, Lead Developer, Growth Marketer, SEO Specialist
- Growth: Growth Marketer, SEO Specialist

## Results

- **3.2×** qualified enquiries
- **12** organic traffic change
- **$15 - 25** cost per lead reduced

## Technology & stack

WordPress, Google Ads, Search Console, Tag Manager

- [Book a call](https://calendly.com/0xgthuva/30min)
- Email: hello@teamw2s.com
- Phone: +94 77 507 7471
- Location: Colombo, Sri Lanka