The local SEO checklist we run for every service business
Twelve checks that decide whether you show up when someone nearby searches for what you do.
TeamW2S SEO Specialist · 7 min read
Start with your Google Business Profile
Complete every field, pick precise categories, add real photos and post regularly. This is your most important local asset.
Build pages for what and where
One strong page per service, and location pages only where you genuinely operate. Thin copies hurt more than they help.
Reviews are ranking signals
Ask every happy customer, make it one tap, and reply to every review, especially the bad ones.
Track calls and forms
If you cannot see which searches become enquiries, you are guessing. Set up call and form tracking before you spend.
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