What makes a business a good fit for a performance partnership?
Revenue share sounds simple. Here is what has to be true for it to be fair for both sides.
TeamW2S Strategist · 6 min read
Measurable traction
There has to be a baseline to grow from. Some existing sales, bookings or leads make the maths honest.
Clean tracking and attribution
If we cannot measure it, we cannot share in it. Analytics, pixels and CRM data need to be reliable.
Healthy margins
Performance models only work when growth is profitable for you after our share.
Levers we control
We need ownership of the things that move the number: the site, the campaigns, the funnel.
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