---
title: "The local SEO checklist we run for every service business"
description: "Twelve checks that decide whether you show up when someone nearby searches for what you do."
url: https://teamw2s.com/en-nl/resources/articles/local-seo-checklist/
language: en-nl
site: "teamW2S"
updated: 2026-07-01T09:00:00+00:00
---

# The local SEO checklist we run for every service business

> Twelve checks that decide whether you show up when someone nearby searches for what you do.

*TeamW2S SEO Specialist · 1 July 2026 · 7 min read · SEO*

### Start with your Google Business Profile

Complete every field, pick precise categories, add real photos and post regularly. This is your most important local asset.

### Build pages for what and where

One strong page per service, and location pages only where you genuinely operate. Thin copies hurt more than they help.

### Reviews are ranking signals

Ask every happy customer, make it one tap, and reply to every review, especially the bad ones.

### Track calls and forms

If you cannot see which searches become enquiries, you are guessing. Set up call and form tracking before you spend.