---
title: "Turning PDF price lists into an online catalogue buyers use"
description: "Gleam Food Stuff Trading supplies food products to retailers and trade buyers."
url: https://teamw2s.com/en-sg/resources/case-studies/gleam-foods/
language: en-sg
site: "teamW2S"
updated: 2026-10-01T08:43:31+00:00
---

# Turning PDF price lists into an online catalogue buyers use

> Gleam Food Stuff Trading supplies food products to retailers and trade buyers.

· [Gleam Food Stuff Trading](https://teamw2s.com/en-sg/work/gleam-foods.md)

## Client overview

Gleam Food Stuff Trading supplies food products to retailers and trade buyers.

## Challenge

Buyers relied on phone calls and outdated PDFs. The brand looked smaller than the business.

## Objective

A trusted brand and a catalogue that makes repeat ordering effortless.

## What we did

### Strategy

- Buyer journey mapping
- Catalogue structure

### Design

- Brand system
- Catalogue UI
- Product templates

### Development

- WooCommerce catalogue
- Enquiry basket
- Repeat-order flow

### Growth

- Launch email to trade list

## Elastic team in action

A brand pair to start, three people for build and launch, then one developer on support.

- Brand: Brand Designer, Product Designer
- Build: Product Designer, Lead Developer, QA Engineer
- Launch: Product Designer, Lead Developer, QA Engineer
- Support: Lead Developer

## Technology & stack

WordPress, WooCommerce, Figma

- [Book a call](https://calendly.com/0xgthuva/30min)
- Email: hello@teamw2s.com
- Phone: +94 77 507 7471
- Location: Colombo, Sri Lanka